Here’s the thing, your customers probably DON’T care.
There is a misconception that to run Responsible Tours that benefit your local community and economy, you need to heavily advertise that.
And, as of right now, there isn’t data showing that guests will book solely based on a company’s responsible travel values…
Caring about how tourism impacts your destination doesn’t need to be something you advertise heavily and you don’t need to change your current customer market.
Responsible Tourism can simply be embedded in your values, in how you run your tours.
Guests either will not notice (although, a guide subtly modeling Responsible behaviors, such as drinking from a reusable water bottle goes a long way) or, they WILL notice and it will be a pleasant bonus.
No one wants to be the ‘annoying tourist’, and most guests secretly yearn to not stick out (even if they don’t realize it).
At the very least, this technique can give them the confidence to navigate your city comfortably, while unknowingly making your city a better place.